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"My philosophy is simple: Protect the business at all times"

Alia Saleh

Chief Financial Officer,

ISG Middle East

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About Alia Saleh

Alia Saleh is a Big 4-trained FCCA and accomplished CFO with 15+ years of experience leading finance functions across the Middle East, Southeast Asia, and Europe. She has built a reputation for driving financial discipline, protecting margins, managing complexity, and supporting sustainable growth in multi-entity, project-led businesses.

Key Impact

The Impact Delivered by Alia Across Global Enterprises

Led finance across businesses with revenue responsibility of up to AED 800M

Managed ownership transition following a major market disruption in 2024

Successfully led IPO readiness and execution, including cultural and regulatory alignment

Strengthened stakeholder confidence across boards, banks, investors, and leadership teams

Supported acquisition and JV opportunities ranging from AED 100M to AED 300M revenue

Interview Summary

A Conversation on Leadership Journey

When Finance Became Strategic

Alia explains how finance shifts from reporting profitability to connecting profit with cash flow. Strategic finance starts when numbers influence decisions.

Leadership Through Change

Real transformation requires patience, repetition, experimentation, and helping stakeholders understand why change matters.

Compliance & UAE E-Invoicing

UAE e-Invoicing will reshape systems, receivables, payables, and stakeholder processes. Readiness requires alignment across the whole business.

AI & Technology

AI will automate parts of finance, but judgment, validation, and strategic thinking will remain human responsibilities.

The Future CFO

Tomorrow’s CFO will combine governance, commercial instinct, technology fluency, and leadership under pressure.

"Profit and cash must move together"

Alia Saleh

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Top CFOs of UAE 2026 is an editorial recognition highlighting finance leaders who strengthen the CFO ecosystem through broad experience, active contribution, and meaningful influence within their professional networks.

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